Email Campaigns

Thinking of sending a bulk email yourself using Microsoft Outlook (or something similar?). Don't waste your time. Sending out lots of emails yourself can red-flag your PC/Server as a spamming source. Not only does this guarantee your emails will get treated as junk, but it could well land you a nasty fine - thanks to the new anti-spam laws and legislation that is becoming more common and also enforced.

Most popular email software now includes an image blocker by default. This means all images are switched off and only seen if recipients request to download them. An example of how images appear in Microsoft Outlook can be seen below.

Forcing recipients to download images is now seen as bad e-marketing etiquette and the punishment is yet again the wrath of a junk filter. We always host images separate to the code, which means a recipients privacy and preferences are respected - a great way to keep them loyal to your content and build their trust in you as a professional organisation.

Campaigns that are delivered using our mailing system are less likely to be treated as junk as our server is a registered mail delivery source. It uses multi-part messaging, which means it sends either a text-only or HTML version of your campaign to the inbox; detecting automatically which one will display best by the recipients software.

Reporting & tracking

Not only is email a powerful tool thanks to it's instant delivery and interactivity, but it allows sophisticated tracking and reporting to be carried out to monitor your success rates.

There are a number of key indicators that can help you monitor your campaign success:

• Open rate (how many times an email campaign is opened)
• Click / Response rate (how many times each link is clicked)
• Bounce / Delivery rate (how many emails were returned as undelivered)
• Drop out rate (how many people unsubscribe)

Campaigns managed by Clarksonline track each of these key indicators and many more at a lower level - adding up to a powerful source of information about how people respond to your campaign.

Our fully managed service also includes full list management:

• New additions to your subscriber base are automatically added
• Unsubscribe's and bounced mail cleaned off the list
• Changed to the list are double-confirmed

Our reports are delivered as an executive summary that points out all the key things about a campaign. Unlike many other service providers, we also supply the full campaign statistics in Excel form, so you can see the raw data for yourself, as well as apply your own filtering or charting preferences to it.

It's all very exciting and a true marketing dream - so if you're curious about whether it's right for you, we invite you to see some email examples from the links opposite as well as request a no obligation quote for a Clarksonline managed campaign.